Mitsubishi Roxas (“we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your Personal Data when you visit our website, interact with our social channels, submit online forms (e.g., Book a Test Drive, Visit the Showroom, Call Jan Jay for Assistance), or communicate with us through email, SMS, calls, and messaging apps (e.g., Messenger, Viber).
We process Personal Data in accordance with the Data Privacy Act of 2012 (Republic Act No. 10173), its Implementing Rules and Regulations, and issuances of the National Privacy Commission (NPC) of the Philippines.
This Policy covers Personal Data processed by Mitsubishi Roxas in relation to:
Our website and landing pages
Online forms and lead-generation campaigns (Facebook/Instagram ads, Google ads, etc.)
Messaging channels, phone inquiries, and email communications
In-store interactions and CCTV within our showroom and service areas
Controller: Mitsubishi Roxas (Dealership)
Address: Brgy. Lawa-an, Roxas City, Capiz, Philippines
Data Protection Officer (DPO): Jan Jay Bidiones
DPO Email: [email protected]
Landline/Mobile: +63 917 704 6079
We may collect the following categories of Personal Data:
Identity & Contact: name, mobile number, email address, address, nationality, date of birth, company/employer, government IDs (as required for transactions).
Vehicle & Interest: vehicle model(s) of interest, preferred variant/color, plate/chassis numbers (for service), current car ownership details.
Visit & Test-Drive Details: preferred schedule, location, driver’s license information (for test drives), emergency contact (if required).
Financial Pre-Assessment (optional): income range, employment status, preferred financing partner; we will not collect full bank/credit card details through our website.
Online Activity & Device Data: IP address, cookie IDs, device type, browser, OS, referring pages, pages viewed, time spent, approximate location.
Communications: messages and call logs with our sales advisors; your preferences regarding marketing communications.
CCTV: video recordings within our premises for safety and security.
We process Personal Data under one or more of the following legal bases:
Consent (e.g., when you submit a form or opt into updates/promos)
Contract (to take steps at your request before entering into a contract or to perform a contract—for sales, service, or test drives)
Legal Obligation (e.g., BIR, DTI, or other regulatory requirements)
Legitimate Interests (e.g., dealership operations, fraud prevention, network and information security, and measuring/optimizing our services), provided these do not override your rights and freedoms
We use Personal Data to:
Respond to inquiries; schedule test drives, showroom visits, and service appointments
Provide quotations, promos, financing options, and product recommendations
Process sales and after-sales transactions and issue official documents/receipts
Manage customer relationships, warranties, and service reminders
Conduct analytics to improve our website, campaigns, and customer experience
Send optional marketing communications
(email/SMS/Messenger/Viber) when you consent; you can opt out anytime
Maintain security through CCTV and access controls
Comply with legal and regulatory requirements
Our website may use cookies, pixels, and similar technologies to:
Remember your preferences and enhance site functionality
Measure site performance and traffic (e.g., analytics tools)
Deliver and measure ads (e.g., Meta Pixel/Google Ads)
You can manage cookies through your browser settings and your ad preferences in the platforms you use. Disabling cookies may affect site functionality.
Our website may use cookies, pixels, and similar technologies to:
Remember your preferences and enhance site functionality
Measure site performance and traffic (e.g., analytics tools)
Deliver and measure ads (e.g., Meta Pixel/Google Ads)
You can manage cookies through your browser settings and your ad preferences in the platforms you use. Disabling cookies may affect site functionality.
Some service providers may process Personal Data outside the Philippines. Where this occurs, we implement appropriate safeguards (e.g., contractual clauses, security measures) to protect your data consistent with Philippine law.
We retain Personal Data only as long as necessary for the purposes stated or as required by law:
Sales & service records: up to 10 years (to comply with accounting and warranty/regulatory requirements)
Leads & inquiries (no transaction): up to 2 years from last interaction or until you withdraw consent
CCTV footage: typically 30–90 days, unless needed for an investigation
Marketing consent records: for as long as you are subscribed (deleted/obfuscated within a reasonable period after you opt out)
Where feasible, we anonymize or securely delete data once retention periods expire.
Under the Data Privacy Act, you have the following rights (subject to limitations under law):
Right to be Informed about how we process your data
Right to Object to processing, including direct marketing
Right to Access your Personal Data and request a copy
Right to Rectification of inaccurate or incomplete data
Right to Erasure/Blocking under conditions provided by law
Right to Data Portability (where applicable)
Right to Damages for violations of your rights
Right to File a Complaint with the National Privacy Commission (NPC)
How to exercise your rights:
Email our DPO at [email protected] with (1) your full name, (2) contact details, (3) a clear description of your request, and (4) a valid ID for verification. We aim to respond within 30 calendar days.
We implement organizational, physical, and technical safeguards appropriate to the sensitivity of the data we process, including but not limited to: access controls, encryption in transit (HTTPS), role-based permissions, staff confidentiality obligations, secure destruction of records, and vetting of processors.
No method of transmission or storage is 100% secure; we continuously improve our controls.
Our website and marketing are intended for adults. If you are a parent/guardian and believe a minor provided Personal Data without consent, please contact our DPO so we can take appropriate action. For test drives and sales transactions, age-appropriate legal requirements will apply.
You can opt in to receive updates, promos, and event invitations via email, SMS, Messenger, or Viber. You may opt out at any time by:
Clicking “unsubscribe” (email), replying “STOP” (SMS where available), or leaving the channel
Updating your preferences through our advisors
Emailing the DPO to request removal
Opting out will not affect essential service or transactional messages (e.g., service reminders, receipts).
Our website may contain links to third-party sites or channels. We are not responsible for their privacy practices. We encourage you to review their policies.
We may update this Policy to reflect changes in our practices or legal requirements. We will post the updated version with a new “Effective Date.” Where changes materially affect your rights, we will provide additional notice (e.g., website banner, email where feasible).
Mitsubishi Roxas (Dealership)
Attn: Data Protection Officer
Address: Brgy. Lawa-an, Roxas City, Capiz, Philippines
Email: [email protected]
Phone: +63 917 704 6079
For complaints, you may also contact the National Privacy Commission (NPC) at [https://privacy.gov.ph] or via their official contact channels.
By clicking “Submit,” you acknowledge that you have read and understood this Privacy Policy and consent to the collection and processing of your Personal Data for the purposes stated above, including optional marketing communications if you tick/enable the corresponding opt-in box.